Hearst Magazines to pimp retail chain Sears

BY SDH Hearst Magazines has entered yet another deal this month. Probably the first of its kind, we don't know but the magazine giant has entered a deal with luggy retail chain Sears to help the chain get back on its feet because the only sales they are probably getting are from Midwesterners for who going to Sears, is a planned Saturday event. Hearst Magazines will create a new print and internet promotional campaign which will include ads that you are sure to see in some Hearst titles. Sears will make a "significant digital buy" on Hearst owned web sites like O Magazine, Redbookmag.com, Popular Mechanics and others. Promo booklets produced by Hearst will be distributed in some Sunday editions of Hearst newspapers. So basically Hearst will splatter their print and internet offerings with Sears related verbiage in an effort to ramp up awareness that Sears still exists. Will this work, some think it will others don't. The only thing that is clear is that Hearst will come out the winner whether or not this "Save Sears" campaign sails or sinks.