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Untitled Document

Germany's Bertelsmann looking to take on China not America

Published: Wednesday, March 26, 2008

By SDH
German media giant Bertelsmann may be getting out of America if and when they sell off their book businesses and their 50% stake in Sony BMG. But they are getting into China even more. The company via its pan-European TV division RTL Group, has acquired a 16.5% stake in production group-ad agency Ad Society But the purchase seemed to have been approved after RTL issued public apologies through it's German channels and its news web N-TV for misrepresentations of the unrest in Tibet and Nepal. Bertie really has no love for America huh!

Bertelsmann has long been exploring the Chinese market and in 2005 inked a joint venture with the Liaoning Publishing Group to launch Bertelsmann China Direct Group to sell books in the country.

Labels: ACQUISITIONS, BERTELSMANN

Comments on "Germany's Bertelsmann looking to take on China not America"

 

Anonymous Anonymous said ... (6:14 PM) : 

This is a real loser for an operation.

They recently fired their CEO.

j.

 

Anonymous Anonymous said ... (6:15 PM) : 

Are these sandals for sale?

I want to walk on them.

 

Anonymous Anonymous said ... (6:15 PM) : 

Agreed.

I fell sorry for China if Berteslamm gets bigger there.

 

Anonymous Anonymous said ... (6:17 PM) : 

What more can a sane person say?

 

Anonymous Anonymous said ... (7:22 PM) : 

Bertelsmann - China

For further details visit the website: www.new-business.de

 

Anonymous Anonymous said ... (12:15 PM) : 

Can you translate it?

 

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