Former Jane Magazine editor Brandon Holley launches Shine on Yahoo!

The new launch comes as there is speculation that the Microsoft-Yahoo deal may finally be announced this week BySDH Former Jane Editor, Brandon Holley has resurfaced as the mind behind new women’s web portal Shine. Clearly Shine is going after the same demo as sites like iVillage? But is Shine being part of Yahoo! An unfair advantage? Shine will get the traffic, at least in the first couple of weeks, but will it be direct traffic or come across traffic meaning will Shine’s visitors be from people looking for Shine, or from people who happened to come across Shine? Though no new launch should be underestimated, we’re sure the folks at iVillage won’t be losing any sleep. On another note, Yahoo’s Shine isn’t the only shine on the web. The web portal of Black Entertainment Television also has a section called Shine where visitors can post their pictures for comments and ratings.