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Untitled Document

Don't call it a come back because Mike Eisner didn't go anywhere except to the bank

Published: Monday, March 03, 2008

“Just because Eisner is behind something, it doesn’t mean it is going to be a success.”
-Darren Aftahi, media analyst


BY SDH
Former Disney CEO turned Internet player Michael Eisner has been slowly putting together his new digital media empire piece by piece. Some would call it a comeback but the truth is Mike Eisner really didn't go anywhere. Right after he left Disney he was hosting his own show on CNBC called "Conversations with Michael Eisner" which we are happy is no longer airing because to be honest it sucked. When the show wrapped, Eisner turned his focus fully on what he saw was an opportunity to build a digital media empire via acquisitions and launches. With his acquisition of companies like Team Baby Entertainment, Topps, and the launch of a digital studio called Vuguru, Eisner has the ingredients to take on Hollywood where they are weak. But will he execute it well?

There are plenty of people in Hollywood who are rooting for him to fail. Jealousy over the success of “Prom Queen” — and Mr. Eisner’s occasional boasting about it — is one reason. He also retains his share of detractors from the Disney days. And while Internet types have overwhelmingly welcomed him, others remain skeptical.
The Very Model of a Modern Media Mogul [NYT]

Labels: Digital_Media, Disney, MikeEisner, VuGuru

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