Ask.com admits defeat, changes focus from Google to married Southern and Midwestern women

"No matter what (Ask) did, it just wasn't enough to get people to leave Google, This looks they are raising the white flag." - Chris Winfield, President 10e20, a search engine consulting firm. BY SDH Since being acquired by IAC/Interactive Corp, Ask.com has undergone some changes. First Barry Diller killed Jeeves changing it from Askjeeves.com to just Ask.com, then it tried to take on Google turning it's focus to search, (wishful thinking), now Ask.com is about to take on something even tougher than Google, women. The site is remaking itself into a search engine for married Southern and Midwestern women looking for their next pie recipe. Apparently Ask.com feels these women have been ignored by other women targeting media companies like Sugar Inc and Glam. Well this is true because these companies are focused on trendsetting city women, so Ask.com may have found a sweet niche, or so Ask.com CEO Jim Safka hopes!