Jeff Bewkes's game of wait and see with Time Inc, not a smart one, or so you say
Published: Tuesday, February 12, 2008
BY SDHWhen Jeff Bewkes hosted his first earnings call as CEO of Time Warner many were anxious to hear his plans for the future of the company. Some of the things he mentioned were expected like continuing to revamp AOL from sleepy dial up to ad machine. But what no one really expected was his decision to keep the luggy Time Inc magazine business as is, with hopes of it becoming growth business via digitalization. We asked you, our readers if Jeff Bewkes was making a mistake by leaving Time Inc with its over 100 magazines in tact and 56% of you who participated said he is indeed making a mistake. Labels: JeffBewkes, Polls, TimeInc, TimeWarner |



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