Hearst's Chuck "Chuck Digital" Cordray is at it again

BY SDH A while back Hearst Magazines CEO Cathie Black insisted she had no web regrets. But based on the deal after deal announcements from Hearst Magazines Digital Media (HMDM), one can only assume that she is playing a fast game of catch up. Under the leadership of the desired Chuck Cordray, Hearst's digital business has been joining forces with the who is who on the web. Chuck's latest join up is with AOL and Youtube. The Youtube deal calls for HMDM to do what the majority of Youtube deals calls for. HMDM will create branded channels with video content being syndicated from 15 print and online publications. In addition to providing lifestyle content, such as the latest on fashion and beauty from the Harper’s Bazaar editorial team or how-to cooking videos from Good Housekeeping, participating publications will develop contests asking readers to upload personalized videos in response to an editorial feature or other awareness programs. The AOL deal calls for HMDM to provide content for AOL's new domestic hub AOL Home. Working in partnership with Hearst Magazines Digital Media, CondeNet web sites and publications, This Old House and Real Simple, AOL Home will offer a comprehensive array of features on a monthly basis. Other content partners will be added in the coming months. Chuck is making sure HMDM has at least a pinky finger in any and everything that will allow them to spread Hearst’s content via the web.