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Hearst Magazines enters popularity contest, Kills some websites to tighten the focus, Featured on last night’s The Apprentice

Published: Friday, February 29, 2008

BY SDH
Hearst Magazines digital chief Chuck "Chuck Digital" Cordray is really pushing the company's content out there. Over the past months, deal after deal has been announced. The latest push is with Yahoo Buzz. Yahoo Buzz allows readers to vote on the popularity of online stories. Yahoo then posts the winners on its homepage. Hearst has signed on ten of its titles, including Esquire, Cosmopolitan and Redbook, as Buzz content partners. Chuck is working hard to get those page views growing isn't he! In other Hearst Magazines Digital Media (HMDM) news, the company says it is killing the stand alone websites of 13 titles including Good Housekeeping and Country Living and will roll up their content into one huge frigging portal called Allaboutyou.com. Speaking of Hearst did you see The Apprentice last night? The task was for the teams to create a Dial Soap ad for Redbook.

Labels: Chuck_Cordray, Digital_Media, Hearst, Magazine

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