BET For Brown People in the UK

BY ZOE S. Viacom's Black Entertainment Television (BET) will launch in the UK via News Corp's BskyB in 8.8 million homes. This is the network's first major expansion overseas. As far as competition, BET execs aren't worried, as there are no direct competitors BET's size in the UK. This is a good move for the cable network under the leadership of Debra Lee but we still think BET has a lot of work to do with their programming style. They also need to continue working on their digital offerings by sniffing out deals that make sense for their audience and their content. "For the U.K. version of BET, we will be giving BET's U.S. content a regionalized look and feel that reflects the U.K. marketplace, and as we grow and develop the channel, we look forward to partnering with the U.K. creative industry to give BET an even stronger British accent," BET's International General Manager Mike Armstrong said in a statement. Viacom's BET to launch in the United Kingdom