Barron's : Disney is a well oiled machine

BY SDH Other media companies are looking to cut jobs, and chop up assets to create value and drive revenue. Others are dumping cash into deals to give the impression that they know how to digitize their content but sometimes the deal makes no sense. Others are just there, slugging along. But over at Disney, all joints are well lubricated and moving in unison thanks to the leadership of the Iger Administration. The business weekly Barron's owned by News Corp, says that Disney stands out for its management stability and financial discipline, two things some of its competitors lack. Barron's credits Bob Iger who was hand picked by Former Disney CEO Mike Eisner, for focusing on creating brands and deploying them across the company like the very annoying Hannah Montana, which if you have kids, invades your living room every weekend. Iger does seem to be focused on taking the organic route over dropping tons of cash to grow Disney and its brands like his competitors. However the organic route may be working well for Disney due to its content. Disney can monetize its content in ways that its competitors can't. For example the Hannah Montana brand. This went from cable, to music releases to more recently a stage show and a movie. All this in addition to a slew of branded merchandise allows Disney to build and expand from within. Iger doesn’t necessarily have to go looking outside for the next big thing. He can create it from within using Disney’s tween targeted content as a foundation. The Disney.com web portal is a perfect example of this. The properties Rupert Murdoch now owns through it's Down Jones acquisition seem to be big fans of Iger. It was Dow Jones' Marketwatch.com that named Iger 2006's CEO of The Year.