Afternoon Wire....

-BY SDH MTV is returning to its roots in an effort to take on Yahoo Music and Myspace. But isn't Yahoo Music being killed? [JR] Do we really need another online video site? Actor Damon Wayans, hurting for a hit movie is putting on his entrepreneurial hat with the soon to be launched wayouttv.com. Hopefully it wont end up like Revver.com [LAT] Vanity Fair's Mike Wolfe tells us something we all already know [VF] What's with Viacom and video game's? There is a little rumor that they are eying yet another video game publisher, Take-Two Interactive which is currently ran by former BMG Music boss Strauss "In the house" Zelnick [GI] Awww! Rupert Murdoch will attend his mother's 99th birthday. Ok so we are adding to the total fucking question as to why is this news? Of course he is. Happy B-Day Mrs. Murdoch! [AP] Rush & Malloy confuses rap mogul Jay-z with that skinny white kid Aaron Carter? They have got to be kidding! And what's with the corny headline? A weak attempt at being cool? [NYDN]