UPDATE: Former CMP Media CEO Steve Weitzner named Chairman/CEO, Ziff Davis Enterprise

So after being ousted from B2B media company CMP 2 months ago, Steve Weitzner lands at another B2B, Ziff Davis Enterprise (ZDE), a one time business group of Ziff Davis Media. For Weitzner he is back in familiar waters. However He should avoid bringing CMP to Ziff and try new and innovative approaches to grow the business. During his tenure at CMP, the company went through what seemed like an identity crisis. One of the first things Weitzner needs to focus on is establishing a whole new identity for Ziff Davis Enterprise. Perhaps a company name change and re-branding is in order to totally break away from Ziff Davis Media. So will Weitzner's appointment at Ziff result in a mass exodus at CMP Media? Who at CMP would head on over to ZDE to join the old boss? Adam Marder who was hand picked by Weitzner may end up joining his old boss. One thing’s for sure, Weitzner won't have the cash behind him to go on the shopping sprees he went on at CMP, so maybe he will have to look into growing ZDE via the organic route. -SDH Weitzner said, "The Ziff Davis brand has long been associated with continuous innovation on behalf of the technology audience and the marketers who want to reach and do business with them. Now, by melding the well-known strengths of the Enterprise portfolio with the lead generation machine built by Web Buyers Guide and the web development assets at DevShed, we have an unprecedented opportunity to serve technology buyers and sellers in this market. Insight has incredible resources both to assist with our internal development and further our robust acquisition program. I look forward to engaging and collaborating with our customers to exploit all of these capabilities." Steve Weitzner Named Chairman/CEO of Ziff Davis Enterprise, Inc. [Centraldaily.com]