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Untitled Document

United Business Media wants some Latin love

Published: Thursday, January 03, 2008

-YOSH

United Business Media parent company of the still CEO-Less CMP Media Technology is expanding it's PR Newswire business. The company has announced that it plans to purchase a slew of Latin PR businesses including Hispanic PR Wire, LatinClips and Hispanic Digital Network. Great! So all UBM needs to acquire now to round out their audience is a Black PR firm and an Asian PR firm.

"The acquisition of Hispanic PR Wire, LatinClips and Hispanic Digital Network is in line with PR Newswire's mission to enhance our multicultural services in the U.S. and internationally through a combination of organic development and acquiring leading companies," commented Charles Gregson, chief executive officer, PR Newswire. "The services of these companies represent a full scale Hispanic communications platform that runs the gamut from Hispanic press release distribution to news monitoring and online marketing. Merging this platform with PR Newswire's services will allow us to offer marketers and communications professionals unprecedented ROI for all their U.S. Hispanic communications efforts. These businesses are leaders in their space, and we look forward to welcoming them into the PR Newswire family."

PR Newswire to Acquire Leading Hispanic Press Release, Clipping and On-line Advertising Services [PR NEWSWIRE]

Labels: ACQUISITIONS, B2B_MEDIA, CMP, Mergers, PRNEWSWIRE, UBM

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