Rupert Murodoch's Fox Business network fell flat in its first months, but that’s normal for a new cable network or something like that
Published: Friday, January 04, 2008
-SDH Would the suits at News Corp say that Fox Business News met their expectations or fell short of them? Rupert Murdoch's invasion of CNBC's turf may not have had the shock and awe we think some at News Corp thought it would. Fox Business News prime time averaged 15,000 viewers in the nine weeks through the week of December 16. Rupert Murdoch says he expects the network to reach 40 million U.S. homes in this year. But we doubt Rupe is worried about it."The launch of any new cable network in this environment -- the numbers are going to be very small starting out, regardless of whether it's coming from a big media conglomerate or not," said Brad Adgate, senior vice president of research at Horizon Media, who tracks media trends. Fox Business draws few viewers in first months [Reuters] Labels: CABLE, CNBC, FOX_BUSINESS_NEWS_NETWORK, NBCUniversal, Newscorp, RupertMurdoch |
Comments on "Rupert Murodoch's Fox Business network fell flat in its first months, but that’s normal for a new cable network or something like that"
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Anonymous said ... (5:41 PM) :
post a commentInteresting numbers, but I think it's a tad bit early to be drawing conclusions. CNN posts zeroes sometimes, and I'm pretty sure they've been around since the Reagan Administration. Whether it's CNN or FBN, four months isn't hardly enough time to even make a first impression.