New Ziff Davis Enterprise boss Steve Weitzner announces new administration, gets creative with new titles

-BY SDH Just a week after being named CEO of Ziff Davis Enterprise, Steve Weitzner basically keeps things in tact and promotes within. In announcing his new management team Weitzner created a whole new title which is sure to roll across the B2B industry. He named an in house consultant at ZDE, Chief Audience Officer. Weitzner should get this one trademarked so anyone who wants to use it has to pay him. Anyway here is the run down on the new get down at Ziff Davis Enterprise. The restructuring will organize the company around brand awareness, demand generation and deep customer engagement-including white papers, e-seminars and virtual trade shows, live events, roundtables and summits. According to Weitzner, ZDE's "advantage in this fragmented market is that our customers are looking for partners who can help them with the bigger picture and with achieving their global objectives, rather than just another single source of leads, or banners or ad pages. To succeed in satisfying our customers and our audience, we need a new kind of management structure." So other than implying that ZDE's customers and audience weren't satisfied before he came on board, what other titles will pop into Weitzner's head. Where was he when he came up with the Chief Audience Officer title? Anyway we're still waiting for CMP's new CEO to be revealed. Weitzner Announces Major Management Restructuring [Folio]