New York Times and CNBC's bartering agreement makes sense for all involved

So the web is buzzing about CNBC and New York Times' Internet bartering agreement and now this is us adding to the buzz. The deal isn't anything earth shattering as far as scale, It's just two media companies swapping content. It goes back to our earlier post about CNN airing the ABC hosted New Hampshire debates. Is this another sign that big media is becoming more open to swapping content especially in this new digital era? Sure why not. One may have something that the other lacks which seems to be the case with this deal according to Larry Ingrassia, the Times's business news editor. -SDH "They have something we don't have enough of -- video -- and we bring in-depth business reporting," Larry Ingrassia, the Times's business news editor, told Reuters in an interview. You try to make alliances with partners who you think can add value to your report, and to whom you can add value," he said. New York Times and CNBC in Web deal [Reuters