A new business magazine for entrepreneurs, ground breaking!

-SDH Mansueto Ventures is about to gamble big when it launches a new business magazine currently titled UPSTART sometime this year. This will be the second business magazine launch behind Conde Nast's Portfolio, at least that we know of. So are the kids at Mansueto off their rockers or do they have a shot at pulling up a chair for themselves at an already crowded table. How will Upstart differ from other magazines geared towards entrepreneurs? Should Mansueto just focus on building their digital business like Fastcompany.TV and perhaps roll out some web only products. Launching a new magazine in these times is kinda crazy unless you have Si Newhouse money behind it to keep it afloat long enough for it to pick up steam. It's only been about two years since Mansueto bought Inc. and FastCompany from the now defunct G&J Publishing. Taking on a new launch may take away critical resources needed to further build on the Inc and FastCompany brands. Lets see where this new title ends up a few months to a year after it launches. However, If the Mansueto offices are any indication, we don't think money is an issue at all.