Mary Berner spent her first year as RDA CEO building her team, with it now in place, what’s next for the Berner Administration?
Published: Tuesday, January 29, 2008
-SDH It seems like it was just yesterday that Mary Berner was strategically demoted at Conde Nast, seeing her roll as CEO of Fairchild Publications chopped down. It seems like just yesterday that it was announced that she would take over as Reader's Digest Association CEO. Time really does fly. Come March 2nd of this year, Mary Berner will be in her current roll for a year. What has she accomplished in this short time? In our opinion, quite a bit as far as changes go. She wasted no time bringing in familiar faces from her Fairchild days and elsewhere to make RDA feel like home. Under her watch Reader's Digest got a long overdue makeover in print and online. Sure there were some long time subscribers who weren't pleased with the changes but the magazine had to be brought into the current times and Berner green lighted that. What's down the road for the Berner lead RDA? New launches, foldings, layoffs, merger, Internet acquisitions? All of the above? Most of this depends on the economy and how well RDA is doing. Here are some hi-lites of Mary Berner's first year in office.
How well is this administration working together? Only time will tell. Labels: MaryBerner, RD |



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