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Mary Berner spent her first year as RDA CEO building her team, with it now in place, what’s next for the Berner Administration?

Published: Tuesday, January 29, 2008

-SDH

It seems like it was just yesterday that Mary Berner was strategically demoted at Conde Nast, seeing her roll as CEO of Fairchild Publications chopped down. It seems like just yesterday that it was announced that she would take over as Reader's Digest Association CEO. Time really does fly. Come March 2nd of this year, Mary Berner will be in her current roll for a year. What has she accomplished in this short time? In our opinion, quite a bit as far as changes go. She wasted no time bringing in familiar faces from her Fairchild days and elsewhere to make RDA feel like home. Under her watch Reader's Digest got a long overdue makeover in print and online. Sure there were some long time subscribers who weren't pleased with the changes but the magazine had to be brought into the current times and Berner green lighted that. What's down the road for the Berner lead RDA? New launches, foldings, layoffs, merger, Internet acquisitions? All of the above? Most of this depends on the economy and how well RDA is doing. Here are some hi-lites of Mary Berner's first year in office.

  • March 2, 2007: Ripplewood Holdings completes RDA acquisition, names Mary CEO
  • March 13, 2007: Mary Begins her raid on Si's house, brings in Eva Dillon to serve as President and Group Publisher of Reader's Digest Magazine
  • March 15, 2007: Continues the raid on Si's house and brings in Suzanne Grimes as President, Food and Entertaining for RDA
  • March 19, 2007: Mary retains old RDA regime member William Adler to Head Communications at RDA
  • March 20, 2007: Retains another old RDA regime member Michael S. Geltzeiler in the newly created roll of President, Consumer Business Services
  • November 7, 2007: Joins forces with Discovery Networks Asia to launch Discovery Channel Magazine in Asia which should be happening next month by the way.
  • Novemeber 9, 2007: Berner brings in the hottish Peggy Northrop as Editor-In-Chief of Reader’s Digest Magazine , our redears say they would hit it.

How well is this administration working together? Only time will tell.

Labels: MaryBerner, RD

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