And now this morning's worthy media business news...

We totally forgot that Vivendi even existed. After dropping the Universal from the corporate name we pretty much forgot about them. Anyway they are trying to invade Bertelsmann's turf by trying to land a stake in Germany's largest pay-tv broadcaster Premiere. [Reuters] The bids are in for U.S. government owned airwaves. So far the FCC has received $2.78 billion in bids. Companies that are expected to be in on the bids include AT&T and Google. [Reuters] Don Imus in hot water again [AP] We knew Rupert Murdoch couldn't say no to money. Why kill something that has been generating revenue for years. Or is this Rupe's way of showing he won't have a hand in the WSJ [NYT] Interview Magazine, Interviewed and hired [NYT]