Shocker! Martha Stewart kills Blueprint, next up, Rodale kills Men’s Health Living by end of 2008

-YOSH Fishbowlny is reporting that Martha Stewart Living Omni Media is doing away with Blueprint magazine, which it launched under two years ago. This could be taken as more evidence that magazine publishers no longer have the stomach to give a new launch years to pick up steam. They want a hit right out the gate. Then again that would be wishful thinking in today’s industry. Staffers were told that the reason behind the decision is due to the fact that they "misjudged the market" in other words, the magazine was a total failure. Blueprint, meaning its subscribers will be folded back into Martha Stewart Weddings, minus the dupes. MSO is said to be looking into placing some of the staff in new rolls within the company. Those who aren't placed, well you know how that goes. On another note, wonder what the life span looks like that Rodale Inc gave to Men's Health Living? Our guess, about a year. EARLIER: Martha Stewart gives birth to Blueprint