Rupert Murdoch wants to celebrate but not everyone is in the mood for celebrating

-YOSH Rupert Murdoch and his News Corpians are so happy that they finally got the keys to Dow Jones, they plan to celebrate via a $2 million ad campaign set to go live tomorrow touting the company's accomplishments. The company bought up ad space in major newspapers but not all of them want to share in Murdoch's joy. The Financial Times and the China Daily - have so far declined to run the in your face ads,but that won't stop News Corp from sharing their joy. News Corp. official said it was the first time the company has done branded advertising. Spanning three pages and playing off Dow Jones' motto, the headline is "Free People, Free Markets, Free Thinking," and trumpets Murdoch's convention-challenging accomplishments over several decades. Those include the launches of the Sun tabloid and BSkyB satellite broadcasting in England, the creation of Fox television (and The Simpsons) in the United States, the Fox News Channel, and the purchase of MySpace two years ago. "It's the first time we've given the company a narrative that expresses how we've gone against convention in providing greater choice and diversity in entertainment and information to consumers around the world," said a company insider. What better way to rub your accomplishments in the face of your competitors but taking out ads in the very papers your fellow media CEOs probably read. WE LOVE IT! Murdoch ad squelched by FT, Chinese daily [Fortune]