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HULU getting some love so far

Published: Tuesday, December 04, 2007

It looks like NBC Universal and News Corp's little web venture Hulu.com is a hit right out the gate. Or so says NBC Uni CEO Jeff Zucker. But shouldn't HULU CEO Jason Kilar be the one being all giddy in the press? Anyway, we have to say we were some of the lucky few who got a username and password to test the thing out and we hate to say this but we were impressed as well.

Speaking at the UBS 35th Annual Global Media and Communications conference on Monday, Zucker said online critics who had initially mocked Hulu as "Clown Co." had been forced to eat crow after being impressed with the site's user-friendliness and picture quality following its beta launch in October.

"Advertisers tell us they're looking for a place to have commercials run in a safe environment," said Zucker. Consumers just want ease, and that's what Hulu really offers."


NBCU's Web Video Portal 'Hulu' Impresses Critics [Media Post]

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