80 of the old people that read "Reader's Digest" don't like the re-design
Published: Thursday, December 13, 2007
-YOSH With the dramatic re-design of a magazine that has been around waaaay before we were born, comes drama. Apparently about 80 or so long time RD subscribers wrote in to say that they are not happy about the re-design and blah blah blah. However what these 80 or so people fail to understand is that, they are out, and young people are in, which is what the all new RD is all about. That said, Reader's Digest president and group publisher Eva Dillon isn't worried about it. We love it Eva, and we're young people so it's working so far. Now regarding FishbowlNY's post on the subject, don't be fooled. Including audio of an interview and allowing visitors to test their body mass index with some simple HTML, does not make the RD site all “interactive”, at least not in today's web game. But kudos on the re-design anyway.Labels: EVA_DILLON, Magazine, RD, REDESIGNS |



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