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Untitled Document

Mary Berner LALLI gagging at RDA

Published: Monday, November 05, 2007

-YOSH

RDA queen Mary Berner, according to the New York Post has never made any major editorial moves since taking over as CEO until now. The pretty little lady has tapped Frank Lalli to replace RDA lifer Conrad Kiechel who knew all along he was about to get Berned. This Lalli guy seems to have what Mary needs right now.

Lalli was a longtime editor of Money when it was a money mint for Time Inc. in the 1990s, and later served as editor of the late John F. Kennedy Jr.'s George magazine at its demise. He has been a vice president of development at Reader's Digest Association since 2002 and was one of the behind-the-scenes backers of the magazine Every Day with Rachael Ray, which ranks as the second-most successful launch of a new magazine behind Hearst's 2000 launch of O, the Oprah Magazine.

BERNER SEES LALLI POP FOR READER'S DIGEST [NYP]

Labels: FrankLalli, Magazine, MaryBerner, RD

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