Jeff Zucker and company sneaking ads into your favorite NBC shows

-MARTY Jeff Zucker and company is going all out for their advertisers ensuring they get their paid for air time. In the November 15 episode of NBC's "30 Rock," Alec Baldwin and Tina Fey, in their roles as Jack Donaghy and Liz Lemon, sang the praises of Verizon Wireless before Fey looked right into the camera and asked, "Can we have our money now?" Creative we think as long as every other line or even a whole show isn't pushing a product or service. Can you imagine a whole episode of "The Office" about the staff ordering supplies from Staples, or ordering new computers from Dell. It could work but it would have to be cleverly written. The scene in question featured Jack saying, "These Verizon Wireless phones are just so popular. I accidentally grabbed one belonging to an acquaintance." Liz responded, "Well, sure that Verizon Wireless service is just unbeatable. If I saw a phone like that on TV, I would be like, 'Where is my nearest retailer so I can get one?"' She then broke the fourth wall and addressed the camera with the plea for cash. "30 Rock" rolls ads into story lines [Reuters]