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If you're a media heavy, and steve jobs didn't personally send you an iphone, you aint shit

Published: Tuesday, November 13, 2007

-By YOSH

Media big shots love to hate iGod and Apple CEO Steve Jobs because well, they hate that he controls how and where some of their digital content is delivered and at what price. Michael Wolff's article in the new issue of Vanity Fair talks about this but also touches on how Steve Jobs may be slowly losing that grip to consumers who are gaining more control over what they watch, where and how they watch it,and Google's top secret gPhone. Should Steve Jobs really be worried, or will he always be able to hold his spot in "Gadgetism" and distribution. They say super powers come and go, I mean look at this country of ours.

Men with big jobs in big corporations have a word for this anywhere-anytime (let-us-help-you-steal-it) breakdown in distribution norms: anarchy. They’ve, in fact, had laws passed to inhibit it. But more and more, as gadgetism explodes, as it undermines every fixed notion of who delivers what to whom, as the big men with big jobs try to develop their gadget strategies, it’s comedy too. Everybody in charge of distribution channels is running around like a chicken with its head cut off. People at music companies, television networks, movie studios, cable providers, phone companies, and satellite systems are all trying, vainly so far, to figure out their place in a gadget-driven world, and are, mostly, looking like fools. NBC, in a huff, recently pulled its stuff from Apple’s iTunes downloading service because it believes its shows are worth more than $1.99 apiece. Then, in an about-face, the network announced it will give away its shows for free—figuring that somehow they’ll rig it up, those technological geniuses, so that after you download a show to your gadget and you see it once or twice, the show will dissolve or explode, or some such.

Generals, Gadgets, and Guerrillas [Vanity Fair]

Labels: Apple, BigMedia, Digital_Media, SteveJobs, SUN_VALLEY

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