If you work in marketing for a magazine or newspaper, and you don't know the Internet, you may be Prehistoric

-SDH For years magazines and newspapers alike have done their marketing via those pain in the ass direct mail pieces you get in the mail trying to convince you to buy their magazines. Some even go as far as offering a cheesy gift if you jump on the offer the moment you get it, as if they would know when you actually got the damn thing right. These marketing tactics are still very much in play, but it is now in the shadow of the Internet, for the most part. A huge percentage of consumer & B2B publishers have turned to the web to reach their audience in an effort to retain them, get them to tell their friends to subscribe or land new subscribers. So what does this mean for the sorry bastard who is in the market for a circ job with no Internet marketing experience, which is now a major plus at publishing companies? Well it simply means he/she may have the marketing experience but that experience doesn't include Internet and this fact will probably result in no call backs. But don't feel bad because chances are the person who would have conducted the interview knows nothing about the web other than logging on to his/her favorite social networking site. There are people in marketing positions at publishing companies who are scared shitless that they could fall victim to their Internet illiteracy, and they probably will. So what do we tell these dinosaurs? We say, get out while you can or if you're smart, bring in someone who can make you look like you know what the hell a digital edition is. Not to say that there is no longer a spot for direct mail people, but you may have to scoot over to make room for the Internet marketer. There are still publications out there, where for them, direct mail is still the way to go due to their audience. But even they are kicking the tires on how they can join the Internet marketing club.