CNNMoney.com Executive Editor Xana Antunes: We did not borrow at all from Portfolio.com for Fortune.com
Published: Thursday, November 29, 2007
-MARTY CNNMoney.com Executive Editor Xana Antunes under questioning from the folks at Fishbowlny.com about the redesign of Fortune.com said that contrary to what blogs are saying about the new site resembling Porfolio.com they didn't get any inspiration from the competitor. OK Xana, we hear you on that one but, with all the past talk by the top people in editorial about how Fortune isn't worried about Portfolio and yada yada yada, wouldn't it have been smart to not come up with a design that would spark these suggestions? When putting your product under the knife to make sure it competes well with a new high profile competitor like Porfolio, the goal should have been to be as original as possible especially with the website. Because at the end of the day, no matter how you try to spin it, Fortune.com does resemble Portfolio.com. We only hope the redesigned print version doesn't carry an italic "F" in the logo.Labels: Digital_Media, Fortune, Portfolio, REDESIGNS, XANA_ANTUNES |
Comments on "CNNMoney.com Executive Editor Xana Antunes: We did not borrow at all from Portfolio.com for Fortune.com"
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Anonymous said ... (4:05 PM) :
post a commentHave you even considered the fact that the new design does in fact match their existing layout in their magazine?? Look at the magazine... I see black and red as their main color palette (this is based on the current design and not the new layout since I haven't seen the new layout).
The fact that Portfolio is using a color palette similar to Fortune, wouldn't you think that Portfolio took it upon themselves to mimic a style that Fortune has made a norm in their history as a magazine?