As it turns out News Corp's Peter Chernin may have set the blue print on how media CEOs may handle the strike going forward

-MARTY Unlike the heads of their film divisions, media CEOs are more low key when it comes to the current writer's strike, negotiating under the radar to help get things back to business. CEOs like Bob Iger of Disney,Jeff Zucker of NBC Universal and Les "Love Boat" Moonves of CBS are all said to be three of few media biggies in on negotiations. It makes sense that those three would roll up their sleeves and dive in because a chunk of their business is Television and/or Film. However there are always the bad apples, and in this case its Rupert Murdoch's evil number two who claims to be a Democrat but is a closeted Republican Peter "Petie boy" Chernin. Petie Boy seems to be playing the "Dick Size" game as usual. In the early days of the strike Chernin actually hi-lited how the strike would save News Corp Money adding to the already outrageous comment made by Michael Eisner. But the fucked up part about all this is that he may get a few of his fellow media execs on his side of the line. What strike? Silence golden for moguls [THR]