AOLer randy falco buys one more company to make him feel like AOL is competing strongly with google

AOL, the embattled Internet unit of TimeWarner is about to drop $340 million to buy yet another online ad firm to beef up it's competitive ability with Google. AOL CEO Randy Falco will land a company that makes money off of the Google ad model and gain 100 employees that he will eventually fire in the new year to cover the $340 million price tag. Falco is really serious about building AOL into an advertising mall or something like that. What will happen if and when advertising isn't the Internet cash whore it is today? The deal, which adds 100 employees, marks the last big acquisition AOL plans as part of a restructuring to transform itself into a one-stop online advertising shop, AOL Chief Executive Randy Falco told Reuters in an interview. "I expect it to begin to add to growth in 2008," he said, referring to AOL's online advertising growth, which is a big concern among investors. Ad growth slipped to 16 percent in the second quarter and 13 percent in the third quarter, from 40 percent levels earlier. Wonder if Falco will last the full run of the Bewkes Administration? -YOSH AOL to buy Quigo as last big advertising deal [Reuters]