and now this morning's worthy media news mentions
Published: Thursday, November 15, 2007
-By YOSH Jeff Zucker to Las Vegas:The little big man at NBC Universal will yap it up at NATPE 2008. Overall, NATPE 2008 will focus on the convergence of programming, advertising and emerging media, with a theme of “Where Now Meets Next.” The Royal Mail, the British postal service, which has been hit hard by the effects of the Internet, is trying to stimulate business by appealing to the senses. A new initiative, aimed at marketers who use the mail to reach potential consumers, encourages them to incorporate a scent, taste or sound in their snail mailings. CNN Worldwide plans to increase its staff of correspondents by 10 percent as part of a major effort to increase its ability to produce its own reports. According to Regan's suit, "This smear campaign was necessary to advance News Corp.'s political agenda, which has long centered on protecting Rudy Giuliani's presidential ambitions." At the NewTeeVee conference, CBS Interactive president Quincy Smith demonstrated why he and CBS deserve to be viewed as having the smartest Internet strategy of the major TV networks. Labels: CBS, CNN, Digital_Media, FOX, JeffZucker, Media_and_Politics, MorningWire, QUINCY_SMITH |




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