And now this morning's worth mentioning media business news

NBC Universal's new interactive ad service... yup another one NBC Universal agreed to start offering interactive advertising services and subscribe to a ratings service from TiVo Inc, the companies said on Tuesday. The agreement covers GE's 14 networks -- including NBC, Telemundo and Bravo -- as well as its 10 NBC-owned TV stations. MediaNews taps Topix to play mediator U.S. newspaper publisher MediaNews Group Inc has enlisted Topix.com to run the online forums and comments sections that people use to discuss articles they read in its papers, Topix said on Tuesday. 2008 may bring harm to some media segments The U.S. media industry is on the brink of a second downturn in a decade, one that could accelerate the divisions between fast-growing targeted advertising and traditional formats aimed at mass audiences. The Middle East continues to slowly take over America As if Prince Alwaleed Bin Talal owning a huge chunk of Citi Group wasn't enough, now Dubai International Capital LLC, the $13 billion fund manager whose investors include the emirate's ruler, bought shares in Sony Corp. in its first investment in a Japanese company. What next?