And now this morning's worth mentioning media business news

-YOSH Sumner Redstone's Williamsburg Brooklyn Connection Viacom is doing all it can to make sure it keeps it's feet planted in digital media. Thet dumped some cash into a new online network and in return they got 3 guys working out of media lab somewhere in Williamsburg Brooklyn producing digital shorts. But where does Viacom's digital Czar Mika Salmi fit into all this? Did he even have anything to do with this deal? NBC Universal continues to expand it's online presence doggystyle KNOWING that you can never underestimate people’s love for their cats and dogs, NBC Universal and Procter & Gamble have set up a Web portal that looks something like a Yahoo or AOL for pet owners, with a bit of Facebook and MySpace thrown in. The site, Petside.com, offers a full menu of information about dogs and cats, from the serious (how to diagnose your pet’s illnesses) to the silly (funny animal videos). There are links to shopping sites (like Petco.com) and articles about topics like what to do if visitors are allergic to your pet (hint: vacuum). Visitors are encouraged to set up social networking profiles in order to meet other pet owners. In London, Google Skype rumors running wild Is eBay tired of Skype, the online telephony firm already? According to the Guradian's 'The digital content blog" Google is in talks to take the company of eBay's hands for a nice chunk of cash no doubt.