and now this morning's worth mentioning media business news

TIME WARNER CABLE SUBSCRIBERS DROPPING LIKE IRAQI CIVILIANS The company lost a net 83,000 subscribers during the quarter, mainly due to difficulties in its Los Angeles and Dallas markets, which it acquired last year from bankrupt Adelphia Communications Corp. The losses brought its subscriber total to 13.3 million. NEWS CORP MAY THROW A BANCROFT A BONE Rupert Murdoch will make the Bancroft family feel important when the deal closes on his DowJones takeover. Natalie Bancroft, a member of the family that is selling Dow Jones & Co Inc for $5.6 billion, will join the News Corp board allegedly. VIACOM GETTING INDIAN MONEY FOR IT'S NEW INDIAN CHANNEL IN INDIA Indian media company Network18 said on Wednesday it would invest $90.5 million over three years in its joint venture with Viacom Inc, which will launch a Hindi-language general entertainment channel in India next year. RDA'S NEW FOODY AD NETWORK FOR FOODIES The Reader’s Digest Association is set to announce later today its Food Advertising Network@RDA, featuring a self-serve Web advertising service called AdWizard@RDA. The AdWizard allows marketers to create, track, and accordingly alter display ads in real-time across RDA’s Food and Entertaining Affinity, including Every Day with Rachael Ray, Taste of Home, Chef’s Catalog and Allrecipes.com. The project is geared mostly towards small to medium-sized companies. -YOSH