You know what? We kinda like the new BusinessWeek after all

So we may have been a little hard on the folks at Businessweek and their 18 month process to spruce up the magazine and for that we say Oh well. But in addition to the big OH WELL! we have to say we like the new look of Businessweek. Sure you may have to look twice when you come across on newsstands but that's the whole point we guess. Good job boys and girls. BusinessWeek, owned by the McGraw-Hill Companies, is looking for some magic of its own to raise circulation and keep advertisers interested. The Internet has hurt business magazines in particular, and the new BusinessWeek format — which includes more news summaries and fewer lifestyle articles — is meant to be more Weblike. “We’re seeing a reader who is much busier than ever,” said Stephen J. Adler, editor in chief of BusinessWeek. “But if you really add tremendous value to the reader and they’re deeply engaged in the material, the broad premise is, that’s good for everyone: the consumer and the advertiser.” Imitating the Web, for the Busy Reader [NYT]