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Who said only rock bands have all the fun? Paste Magazine does a Radiohead

Published: Monday, October 29, 2007

Inspired by the experimental rock band Radiohead—which asked fans to pay what they wanted for a digital download of its latest album—Paste magazine announced today it will allow subscribers for the next two weeks to name their own price for an 11-issue, year-long subscription to the magazine.

Wow! This will no doubt catch on through out the industry as magazine publishers seek new business and new ways to convince subscribers to stay on. Our verdict on the whole thing, not that it matters, but we think its good stunt, risky, but good.

Following Radiohead, Paste to Let Subscribers Name Their Own Price [Folio]

Labels: Magazine, PASTE_MAGAZINE

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