The potential fall guy: For Hulu.com boss Jason Kilar, it's make or break time

NBC Universal and News Corp's under hyped online media venture Hulu.com has secretly launched what they refer to as a test for select registered "Huluers". Despite all the negative yapping about the new venture, Hulu chief Jason Kilar is focused on making sure, the company doesn't live up to the negative predictions made across the web. But we all know, if it does indeed live up to the negativity, Kilar will no doubt go down in flames. Mr. Kilar says that although some of the same shows are also available free to viewers on sites like NBC.com and Fox.com, Hulu has a unique agenda: to marry the largest collection of professionally-produced video to the widest audience possible. “We don’t have to worry about showing TV schedules or letting fans get to know the actors,” he said. “All we have to worry about is the video.” Hulu Readies Its Online TV, Dodging the Insults [NYT]