NBC Uni's Beth Comstock, loves the word viewsers, had the audience until she started that corporate lingo shit

NBC Universal's digital czarette Beth Comstock recently spoke at the AMC. Backed by a huge slide show, Comstock spit her views on the future and present of digital media. Rebecca L. Fox over at Fishbowlyny.com gives a run down on Comstock's presentation, and how she seemed to know what she was talking about even though she may have lost the audience when she got into her boardroom lingo. Though Comstock's talk of mantras and the breakdown she offered of different types of online viewsers dipped a bit far into corporate meeting-speak for us (life managers, info hounds and connectors, meet self-expressers, creators and escapists), the ultimate goal rang true for TV and magazine companies alike: "to know viewsers so well, we can serve content they don't even know they like yet ... [creating] a world where content follows the viewser. Our role is as concierge." AMC 2007: NBC Prez: Content Co.s Must Know Consumers 'Like We've Never Known Them Before' [FBNY]