Morning Wire: CMP Media tries to see into the future | Berner and Co.go digital

Our favorite girl in the magazine game, Mary Berner is whipping Reader's Digest into digital shape via underling Jackie Leo, editor-in-chief of Reader’s Digest. The magazine will make available, never before seen and/or read content for Sony's new e-book store, Connect. Not ground breaking, but its a good move in the right direction we think. As far as Ms. Leo not expecting any kind of revenue from the arrangement, makes clear that the goal is to promote the brand, or is it because Ms. Leo knows that most people wont shell out $6.36 or $9.56. Hell we would rather spend that over at iTunes or something, but that's just us. [Folio] In other News, Long Island based CMP Media is already spending the money they saved after their recent mega layoff, and why not, that was the plan right? The company is taking a psychic route with their latest launch called Internet Evolution which the company says will help them “investigate the future of the Internet.” The site is made up of the usual smusual. [Folio]