Hulu's Jason Kilar: We have a name, and here is why we chose it

Jason Kilar, the CEO of Hulu.com is already hard at work selling the new service to potential users via the official Hulu blog. Kilar starts off by welcoming visitors to Hulu.com and calls his team passionate. He then goes on in typical CEO blabber to answer the question "Why Hulu"? Explaining their choice in name. Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premier content when, where and how you want it. A Hulu Helo [Hulu Blog]