Hulu Lu Ya: NBC & Newscorp set Halloween eve, eve date for launch of new web video venture

NBC and News Corp will greet Halloween this year with the launch of their surprisingly under hyped online video venture Hulu.com two days before. Both companies are hoping to squeeze online video giant Youtube by attracting users to Hulu.com for all News Corp and NBC programming. Was this venture under hyped due to lingering doubts among NBC and News Corp brass? Or are they playing the under promise and over deliver card? Techcrunch.com got the scoop: Launching a video Website can be hard—even if it is just a private beta. Now, says our source, Hulu is gunning for a private beta launch next Monday, so that it can still meet CEO Jason Kilar’s self-imposed October deadline. That date could slip until the following Wednesday and technically be considered on-time, of course, but Kilar probably wants to avoid the trick-or-treat jokes. We’re still waiting for our invites. Hulu Set to Launch on Monday [Techcrunch]