Businessweek's soon to be revealed nip and tuck aims to enhance the un-enhanced

So the guys and gals over at Businessweek will roll out a new look with the October 12th issue. When it was first announced it was said that the blue line under the logo will be removed and inside, sections will have bigger, bolder font so we can navigate through the pages better. But that’s what the table of content is for though right? Well from the sound of things it seems like they did something similar to what Time did on the inside? Bigger page numbers,bold department names and a couple a new sections. Yawnish! We have taken 18 months to create this design, which was based on market research and reader input,” BusinessWeek group president Keith Fox tells Folio: Alert. Fox joined BusinessWeek in April after serving as president of McGraw-Hill Professional. “The goal of the redesign is to enhance the reader’s experience and to update the magazine to have a 21st century appeal. It will bring our readers faster, smarter and richer content. It would probably be best to call this a relaunch, not a redesign.” BusinessWeek Undergoes Redesign for '21st Century Appeal' [Folio]