A slimmed down Primedia may disappear if it turns sideways

Since we can remember Primedia has been trying to unload its magazines, and finally they were able to pull it off. First they unloaded their outdoor titles for over $100 million and more recently they unloaded about over 70 titles including Motor Trend to the Ron Burkle controlled Source Interlink Companies. Now Primedia, once a mighty mighty consumer magazine publisher has slimmed down to a publisher and distributor of free print and online consumer guides for the apartment, auto and home industries…Yawn! The company has clearly gone through a rebirth, with a fresh new corporate website listing the outskirts of Atlanta as its corporate home. Its two sold magazine groups have since gone on to morph into new companies. The outdoor titles make up a new company by the name of Intermedia Outdoors and the enthusiast group is now a division of Source Interlink under the name Enthusiast Media, or so we hear. How soon now until Primedia is no more? How profitable are the remaining products that the company now does business around with sites like Craig’s list and other more dominant competitors? For now we will add the new Primedia to our watch list.