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Untitled Document

Old man Sumner Redstone's famous phrase still relevant, even in this here digital media era

Published: Thursday, September 27, 2007

Well at least they are big enough to admit it. It’s not all about a pretty website with videos and graphics and all that. Apparently it seems that is what the digital media folks at MSO thought was the key to killer traffic to their site. However they are now slowly seeing the light and realizing that it’s all about the content first, then you can slap on all the pretty shit later on. Old man Sumner Redstone said it best when he coined the phrase "Content is King" especially if the users control it.

Executives at Martha Stewart Living Omnimedia took great pains earlier this year to make certain the company's redesigned Web site looked flawless before rolling it out to the public. After all, this is a media company whose magazines, books, products and programs feature ideas about attractive and tasteful lifestyles. Why not a beautiful Web site?

"That was a big mistake," Wenda Harris Millard, the company's president of media, said this week during a panel discussion at Advertising Week. "We put beauty before utility."

Execs admit plenty of missteps in new media world [Reuters]

Labels: CONTENT_IS_KING, Digital_Media, MSO, SumnerRedstone, TechMedia

Comments on "Old man Sumner Redstone's famous phrase still relevant, even in this here digital media era"

 

Anonymous Anonymous said ... (3:28 PM) : 

Is this guy dead in that photo?

 

Anonymous Anonymous said ... (4:54 PM) : 

WoW! he looks well done!

 

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