Hearst buys website that tries to convince old people that they are still young

In a move to further fluff up their digital offerings and ad dollars, Hearst has snatched up consumer-health media company Realage.com. Hearst Magazines queen Cathy Black is very pleased with this one especially because she can milk drug advertisers for her rulers at the top of the Hearst Tower. But we have to say...good catch Cathy, good catch. Now make it work. “Over the last eight years, RealAge has succeeded in establishing itself as a credible brand in the health space and has built a sizeable consumer and advertiser following,” said Cathleen P. Black, president, Hearst Magazines. “By acquiring RealAge, Hearst will gain immediate entry into the growing health and wellness categories and will do so with a solid customer base and strong ties to highly profitable online pharmaceutical advertisers.” Hearst Magazines to Acquire RealAge, Inc. [Marketwire via Yahoo Finance]