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Untitled Document

Tom Freston: Viacom operates in some shade of gray

Published: Saturday, May 26, 2007

It looks like former Viacom CEO Tom Freston has finally gotten his balls back and is now talking freely about how he feels about his former employer and the way they approach broadcasting. Freston recently sat down with Donny Deutsch host of “The Big Idea With Donny Deutsch,” and told it like he sees it.

"Today’s broadcasters, including Viacom, operate in “some shade of gray . . . They have standards, but they’re low.” Cable programming is “getting close” to the bottom of the barrel. In the chase for ratings points . . . sensationalism is like the lowest fruit to grab . .

Hey Tom was it getting close to the bottom of the barrel when you were running one of the biggest media firms in the world, or after you got canned?

BOTTOM FEEDERS [NYP]

Labels: Broadcasting, MediaPerson, TomFreston, Viacom

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