The Salmi-nization or the Dauman-ization of Viacom?

We guess at this point it’s safe to credit MTV/Viacom digital czar Mika Salmi with Viacom's alleged successful digitalization. Grandpa Sumner's company has been getting bashed left and right over its failed attempt at Myspace, but it has been working hard to make up for it through loads of online acquisitions and a new online strategy. The company brought in Atom Entertainment founder Mika Salmi in a newly created position late last year to ramp up it's digital efforts and we guess since then Salmi has been doing what they hired him to do. But could we be crediting the wrong man? Viacom seems to be getting their hands around this Digital thing and all this seems to have gained traction when Redstone loyalist Philippe Dauman took over. So should Dauman get some or all the credit? -SHOMARI HINES Viacom is the first major media company to launch a series of virtual worlds that seamlessly integrate television programming with emerging virtual world technology, e.g. Nicktropolis, a new virtual destination for kids, which offers kids the opportunity to engage in a virtual world full of activities, and safely connect with friends. Considering the fact that the social networking space for adults is overcrowded, Nicktropolis is a brilliant strategy to build a community around a segment in which it has a competitive advantage and across channels (TV, Internet). Viacom: Successfully Transitioning to the Digital Era [SeekingAlpha]