Nickelodeon just likes to look at your kids even if they're not casting for a new show

We always wondered why a huge operation like Nickelodeon which competes directly with Disney falls under the MTVN umbrella but that's how grandpa Sumner structured his company. The company is part of the huge tween industry, which has been taking this country and the world by storm for years. Nickelodeon holds hundreds of auditions but some of the times they aren't even looking for anyone for anything. Guess they just like to look at tweens just to look at em to get an idea of the current tween trends perhaps? Well if you read through the 6 page feature over at nytimes.com you let us know. -NEIL “We’re seeing kids all the time,” Paula Kaplan, senior vice president of talent at Nickelodeon, told me. “Even when we don’t have a show to cast. We’re meeting kids on a regular basis, just bringing them in, just to see who they are.” Tween on the Screen [NYT]