Morning Wire: Going green for the cause, and more in this morning's worthy media news...

Discovery Communications CEO David M. Zaslav who broke away from the Jeff Zucker Regime, is doing his part to save the earth with the imminent launch of a 24-hour channel focused on eco-friendly living, as part of a push into the rising environmental movement. Cool but will he then shut down the channel when the momentum dies? [NYT] Speaking of saving the earth, Felix Dennis's The Week Magazine is also doing its part in that department. The Magazine will publish an extra issue online, rather than in its regular printed format. The special issue will feature articles on the environment — hence the decision to spare trees by publishing it just on the Internet. At this point, does it matter if they spared a tree or two for one issue? [NYT] Is The board of Ion Media Networks taking a page out of Tribune's book newspaper by pressuring NBC Universal and Citadel Investment Group to sweeten their takeover offer before next month's deadline? [NYP] There are different versions of Carl Icahn all over the world. France's version Vincent Bollore is trying to muscle his way onto the board of Aegis, the world's largest independent ad-buying firm. [NYP]