Morning Wire: 200 to die at Discovery, Pinch Sulzberger's image and more in this morning's worthy media news

Is this Discovery 2.0? Former Jeff Zucker underling David Zaslav is taking a page out of his former boss's play book by pink slipping 200 Discovery staffers. Zaslav seems to be really serious about getting the company in good financial shape. [NYP] Consumer Reports magazine names two editors and plans to give itself a face lift as well. Does the change have anything to do with that botched report on baby car seats? [NYT] Wow! Tribune just keeps spinning off stories like we don't know what [NYT] Yeeeaaah! Yahoo! CEO Terry Semel finally has something to brag about. His new ad system, dubbed Panama is getting "ooohs" and "ahhhhs" from advertisers. [NYP] New tell all-esque book paints New York Times publisher Arthur "Pinch" Sulzberger Jr. as a publicity slut [PageSix]